Right In My Face is a song about discovering yourself after a sudden and unforeseen breakup even though the red flags were right in your face. It is about healing and realizing that despite the heartbreak, everything will be okay. The video uses the concept of the title to portray a post-apocalyptic world where a man who represents innocence is turned to the dark more seductive part of this new future. His inevitable change was right in his face throughout the events of the video.